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Author
Ailawadi, Kusum L., author.
Title
Getting multi-channel distribution right / Kusum L. Ailawadi, Paul W. Farris.
Publication Info.
Hoboken, NJ : John Wiley & Sons, Inc., [2020]
2020
Connect to
Available to Pittsburg State University patrons only.
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Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (386 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note
Description based on print version record.
Subject
Marketing channels -- United States.
Marketing channels -- Management.
Genre/Form
Electronic books.
Added Author
Farris, Paul W., author.
Other Form:
Print version: Getting multi-channel distribution right. Hoboken, NJ : John Wiley & Sons, Inc., c2020 386 pages 9781119632887
ISBN
9781119632887
9781119632917 (e-book)
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