| Description |
1 online resource (1 video file, approximately 35 min.) : digital, .flv file, sound |
|
two-dimensional moving image tdi rdacontent |
|
computer c rdamedia |
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online resource cr rdacarrier |
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digital |
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video file MPEG-4 Flash |
| Note |
Title from title frames. |
| Event |
Originally produced by TV Choice in 1998. |
| Summary |
The film tells how Cadbury launched a new chocolate bar called Fuse. We discover how the marketers locate a gap in the market, and then set about giving their new bar a "personality"- something to distinguish it from other products. Fuse benefits from the Cadbury name - the masterbrand. To launch the new bar there is a big advertising campaign. But not everyone likes the ad. Some think it too ironic, others just silly. Public relations, too, plays a key part. The launch of the new bar gets TV, radio and press coverage. The launch is a great success - but does the world really need another chocolate bar? |
| System Details |
Mode of access: World Wide Web. |
| Subject |
Cadbury Ltd. -- Marketing.
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Marketing.
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Advertising.
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Chocolate -- Marketing.
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| Genre/Form |
Short films.
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| Added Author |
Kanopy (Firm)
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| Music No. |
1064923 Kanopy |
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