| Description |
xiii, 272 p. ; 24 cm. |
| Series |
Getting started in
|
| Note |
Includes index. |
| Contents |
Establishing goals and expectations -- Physical space and environmental needs -- Sorting out the legal, financial, and administrative -- Fundamental marketing -- Advanced marketing -- Initiating the sales process and acquiring business -- Closing the sale -- Establishing fees -- Moving to the next level -- What do you do with success? -- Appendices. Business plan to attract investment -- Sample "to do" lists -- Office equipment recommendations -- Trade associations, professional groups, publicity sources -- Sample biographical sketch for a new consultant -- Sample position paper -- Sources for listings and advertising -- Sample magazine inquiry letter. |
| Subject |
Business consultants -- Handbooks, manuals, etc.
|
|
Consultants -- Marketing -- Handbooks, manuals, etc.
|
| ISBN |
0471384550 (pbk. : alk. paper) |
|
