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Title
Handbook of marketing decision models / Berend Wierenga, Ralf van der Lans, editors.
Publication Info.
Cham, Switzerland : Springer, 2017.
2017
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
Second edition.
Description
1 online resource (598 pages) : illustrations.
text rdacontent
computer rdamedia
online resource rdacarrier
Series
International Series in Operations Research & Management Science, 2214-7934 ; Volume 254
International series in operations research & management science ; Volume 254.
Bibliography
Includes bibliographical references at the end of each chapters and index.
Note
Description based on print version record.
Subject
Marketing -- Decision making -- Mathematical models.
Genre/Form
Electronic books.
Added Author
Wierenga, B., editor.
van der Lans, Ralf, editor.
Other Form:
Print version: Handbook of marketing decision models. Second edition. Cham, Switzerland : Springer, c2017 xi, 598 pages International series in operations research & management science ; Volume 254. 9783319569390 2017938315
ISBN
9783319569390
9783319569413 (e-book)
Available items only
