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Title Retail and marketing channels [electronic resource] : economic and marketing perspectives on producer-distributor relationships / edited by Luca Pellegrini and Srinivas K. Reddy.

Imprint London : Routledge, 2013.


Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description xviii, 326 p. : ill.
Series Routledge library editions. Retailing and distribution ; v. 6
Note First published in 1989.
Bibliography Includes bibliographical references and index.
Contents pt. I. The structure of vertical relationships -- pt. II. Managing channel relationships -- pt. III. Marketing channel evolution.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Marketing channels -- Congresses.
Retail trade -- Congresses.
Genre/Form Electronic books.
Added Author Pellegrini, Luca.
Reddy, Srinivas K.
ProQuest (Firm)
ISBN 9780415540391
9780203103654 (e-book)

Available items only