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Corporate Author
Michigan State University. Department of Marketing and Transportation Administration.
Title
Management in marketing channels / Donald J. Bowersox ... [et al.].
Imprint
New York : McGraw-Hill, c1980.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.840722 M582m
---
Available
Description
viii, 390 p. : ill. ; 24 cm.
Series
McGraw-Hill series in marketing
Note
Includes index.
Bibliography
Bibliography: p. 369-383.
Subject
Marketing channels -- Management.
Marketing -- Management.
Marketing -- Management -- Case studies.
Marketing channels -- Management -- Case studies.
Added Author
Bowersox, Donald J.
ISBN
0070067406
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