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Author Friedman, Lawrence G.

Title The channel advantage [electronic resource] : going to market with multiple sales channels to reach more customers, sell more products, make more profit / Lawrence G. Friedman, Timothy R. Furey.

Imprint Oxford ; Boston : Butterworth Heinemann, 1999 (Norwood, Mass. : [generator])


Location Call No. OPAC Message Status
 Axe Business Pro E-Book  Electronic Book    ---  Available
Note Title from title screen.
Bibliography Includes bibliographical references and index.
File Type Text.
Form Available also in a print ed.
System Details Mode of access: Internet via World Wide Web.
Issued By Digitized and made available by: Books
Subject Marketing channels.
Genre/Form Electronic books.
Added Author Furey, Timothy R.
Books24x7, Inc.
ISBN 0750640987 (hc.)

Available items only