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Title Contemporary issues in marketing channels / editors, Robert F. Lusch, Paul H. Zinszer.

Imprint Norman, Okla : Distribution Research Program, Center for Economic and Management Research, College of Business Administration, University of Oklahoma, 1979.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.84 C767    ---  Available
Description 187 p. : ill. ; 28 cm.
Bibliography Includes bibliographical references.
Subject Marketing channels.
Added Author Lusch, Robert F.
Zinszer, Paul H.
ISBN 0931880009

Available items only