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Author Braun, Josh, author.

Title This program is brought to you by ... : distributing television news online / Joshua A. Braun.

Publication Info. New Haven : Yale University Press, [2015]


Location Call No. OPAC Message Status
 Axe 3rd Floor Stacks  302.2345 B738t 2015    ---  Available
1 copy being processed for Axe Acquisitions Order.
Description xi, 323 pages : illustrations ; 24 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Bibliography Includes bibliographical references (pages 279-302) and index.
Contents Why media distribution matters: a critical interlude -- Tracing the path: how news video reaches online viewers. Mapping sociotechnical systems that deliver media ; To turn it on and have it play: the video player ; Clip & share: engineering for the conversation economy -- Out of one, many. Breaking apart the monolith: considering contemporary media organizations ; Friends of mine, friends of theirs: the origins of Newsvine ; Different things to different people: Newsvine and ; If we're not online, we don't exist: 'The Rachel Maddow Show' builds a web presence ; The Maddow Blog is born -- Mass reach and mass media. One size does not fit all: heterogeneous audiences and proliferating brands ; One size does fit all: engineering flexible architectures ; Mass reach with and without mass media -- Conclusion.
Subject Online journalism -- Social aspects.
Television broadcasting of news -- Social aspects.
Marketing channels -- Social aspects.
ISBN 9780300197501 (paperback ; acid-free paper)
0300197500 (paperback ; acid-free paper)

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