| Edition |
Eleventh edition. |
| Description |
558 pages ; 27 cm |
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text txt rdacontent |
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unmediated n rdamedia |
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volume nc rdacarrier |
| Series |
RKMA market research handbook series |
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RKMA market research handbook series.
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| Contents |
Part I: The American consumer. 1. Demographic overview -- 2. Consumer income & wealth -- 3. Consumer debt -- 4. Households & housing -- 5. Communities -- 6. Personal life -- Part II: Spending. 7. Consumer spending -- 8. Retail spending -- 9. Entertainment & leisure spending -- Part III: Activities. 10. Use of time -- 11. Use of media & the internet -- 12. Cultural activities -- 13. Leisure activities -- 14. Sports & recreation activities -- 15. Away from home -- 16. Work -- 17. Use of transportation -- Part IV: Shopping behaviors. 18. In-store shopping -- 19. Online shopping -- 20. Mobile shopping -- 21. Peer-to-peer shopping -- 22. Omnichannel shopping -- Part V: Behavioral analyses. 23. Brand engagement -- 24. Brand loyalty -- 25. Buying American-made -- 26. Buying local -- 27. Consumer confidence -- 28. Customer satisfaction -- 29. Environmentally conscious consumerism -- 30. Gift giving -- 31. Influence of gasoline prices -- 32. Payment preferences -- 33. Pricing -- 34. Privacy issues -- 35. Purchase decision making -- 36. Response to advertising -- 37. Response to customer service -- 38. Response to reviews -- 39. Spending for goods vs. experiences -- Part VI: Affluent consumers. 40. Luxury & affluent markets -- 41. Population centers of U.S. affluence -- 42. Market surveys -- Part VII: Brand preference surveys. 43. Brand equity -- 44. Brand index -- 45. Customer experience -- 46. Customer loyalty engagement -- 47. Customer satisfaction -- 48. Customer service -- 49. Fan brand loyalty on Facebook -- Part VIII: Ethnic focus. 50. African-American consumers -- 51. Arab-American consumers -- 52. Asian- American consumers consumers -- 53. Hispanic- & Latino-American consumers -- 54. Jewish-American consumers -- 55. Muslim-American consumers -- 56. Native-American consumers -- Part IX: Gender focus. 57. Female consumers -- 58. Male consumers -- Part X: Generational focus. 59. Generational comparisons -- 60. Senior consumers -- 61. Baby boomer consumers -- 62. Generation X consumers -- 63. Millennial consumers -- 64. Youth consumers -- Part XI: Segmentation. 65. College students -- 66. Consumers with disabilities -- 67. Families with children -- 68. Family caregivers -- 69. Gay & lesbian consumers -- 70. Immigrant consumers -- 71. Married couples -- 72. Military consumers -- 73. Pet owners -- 74. Retirees -- 75. Single consumers -- Part XII: Geodemographics. 76. Megapolitan regions -- 77. Metropolitan profiles -- 78. Metropolitan statistical areas -- 79. Micropolitan statistical areas -- 80. State population profiles -- 81. State economic profiles -- 82. Population migration -- Appendix A - Academic research centers -- Appendix B -- Analysts -- Appendix C -- Associations -- Appendix D -- Blogs -- Appendix E - Government agencies -- Appendix F - Market research sources -- Appendix G -- Periodicals -- Appendix H - Research studies & surveys --References. |
| Subject |
Consumer behavior -- United States -- Statistics.
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Marketing research -- United States -- Statistics.
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Marketing research -- United States -- Handbooks, manuals, etc.
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Consumers' preferences -- United States -- Statistics.
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Consumers -- United States -- Statistics.
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| Added Author |
Washington, Kelli D., author. Author.
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Richard K. Miller & Associates.
RKMA market research handbook series.
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| ISBN |
1577832000 (paperback) |
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9781577832003 (paperback) |
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