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-- See Also the narrower term Bank marketing

-- See Also the narrower term Communication in marketing

-- See Also the narrower term Direct marketing
Here are entered works on a type of marketing which relies heavily on the use of direct mail and telemarketing, and which uses direct responses of potential customers to evaluate the consumer market.

-- See Also the narrower term Distributive education

-- See Also the narrower term Export marketing

-- See Also the narrower term Government marketing

-- See Also the narrower term Green marketing

-- See Also the narrower term Industrial marketing
Here are entered works on the marketing of goods and services to business enterprises, governmental units and nonprofit institutions for use by them in their operations or for reprocessing into other products.

-- See Also the narrower term Market segmentation

-- See Also the narrower term Merchandising

-- See Also the narrower term New products

-- See Also the narrower term Newspapers Circulation

--subdivision Circulation under special language or area newspapers, e.g. English newspapers--Circulation; American newspapers--Circulation

-- See Also the narrower term Physical distribution of goods

-- See Also the narrower term Pricing

--subdivision Prices under individual products and other objects; also subdivision Prices under industries where one general subject heading for the products of that industry is lacking, e.g. Construction industry--Prices

-- See Also the narrower term Product coding

-- See Also the narrower term Product life cycle

-- See Also the narrower term Professions Marketing

-- See Also the narrower term Retail trade

-- See Also the narrower term Sales management

-- See Also the narrower term Sales promotion

-- See Also Selling
Here are entered general works on the technique of selling. Works on the technique of selling particular products are entered under Selling subdivided by the name of the product, e.g. Selling--Automobiles.

-- See Also the narrower term Service industries Marketing

-- See Also the narrower term Social marketing
Here are entered works on the application of marketing concepts and techniques to the promotion of social causes or programs.