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Author
Berger, Arthur Asa, 1933-
Title
Media research techniques [electronic resource] / Arthur Asa Berger.
Imprint
Thousand Oaks : Sage Publications, c1998.
Connect to
Available to Pittsburg State University patrons only.
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Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
2nd ed.
Description
viii, 175 p. : ill.
Bibliography
Includes bibliographical references (p. 167-168) and indexes.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Mass media -- Research -- Methodology.
Mass media -- Research -- Textbooks.
Genre/Form
Electronic books.
Added Author
ProQuest (Firm)
ISBN
0761915362 (acid-free paper)
0761915370 (pbk. : acid-free paper)
9780761915362
9781452251264
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