| Edition |
2nd ed. |
| Description |
ix, 274 p. : ill. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Subject |
Mass media -- Economic aspects.
|
|
Mass media -- Finance.
|
| Genre/Form |
Electronic books.
|
| Added Author |
ProQuest (Firm)
|
| ISBN |
9780823232567 (cloth : alk. paper) |
|
9780823232574 (pbk. : alk. paper) |
|
