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Author Ritzer, George.

Title The McDonaldization thesis : explorations and extensions / George Ritzer.

Imprint London ; Thousand Oaks, Calif. : SAGE Publications, 1998.


Location Call No. OPAC Message Status
 Axe 3rd Floor Stacks  306.342 R519mc    ---  Available
Description viii, 212 p. ; 24 cm.
Bibliography Includes bibliographical references (p. [192]-201) and indexes.
Contents Mannheim's theory of rationalization : an alternative resource for the McDonaldization thesis? -- The McDonaldization of American sociology : a metasociological analysis -- Munch(ing) on McDonald(ization) of social theory -- McJobs : McDonaldization and its relationship to the labor process -- McDonaldization : the new "American menace" -- Globalization, McDonaldization and Americanization -- Credit cards, fast-food restaurants and increasing rationalization -- The "new" means of consumption : a postmodern analysis -- "McDisneyization" and "post-tourism :" complementary perspectives on contemporary tourism -- McUniversity in the postmodern consumer society -- Dealing with the new means of consumption -- Some concluding thoughts on the McDonaldization thesis.
Subject McDonald's Corporation -- Influence.
Franchises (Retail trade)
Consumption (Economics)
Retail trade -- Social aspects.
Industrial management.
Industrial efficiency.
ISBN 0761955402 (pbk.)

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