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Author
Cellucci, Leigh W., author.
Title
Healthcare marketing : a case study approach / Leigh W. Cellucci, Carla Wiggins, and Tracy J. Farnsworth.
Publication Info.
Chicago, Illinois ; Arlington, Virginia : Health Administration Press : AUPHA Press, [2014]
2014
Connect to
Available to Pittsburg State University patrons only.
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Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (xxii, 227 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note
Includes index.
Description based on print version record.
Subject
Health services administration -- Case studies.
Medical care -- Marketing -- Case studies.
Genre/Form
Electronic books.
Added Author
Farnsworth, Tracy J., author.
Wiggins, Carla, author.
Other Form:
Print version: Cellucci, Leigh W. Healthcare marketing : a case study approach. Chicago, Illinois ; Arlington, Virginia : Health Administration Press ; AUPHA Press, c2014 xxii, 227 pages 9781567936056 (DLC) 2013027147
ISBN
9781567936056
9781640550797 (e-book)
Available items only
