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Author Taylor, Alex, 1945-

Title Sixty to zero : an inside look at the collapse of General Motors--and the Detroit auto industry / Alex Taylor III ; foreword by Mike Jackson.

Imprint New Haven [Conn.] : Yale University Press, c2010.


Location Call No. OPAC Message Status
 Axe 3rd Floor Stacks  338.76292 T212s 2010    ---  Available
Description xv, 254 p. ; 25 cm.
Note Includes index.
Contents GM at the peak -- Growing up in the car-crazy fifties -- Cracks in GM's edifice -- Insecure colossus: the Roger Smith era -- Ford speeds up -- The Saturn moonshot -- Lee Iacocca, blemishes and all -- Bob Stempel and the crisis of '92 -- Jack Smith's unfinished revolution -- Bob Eaton's big score -- GM on cruise control -- Succession battles at Ford -- Wagoner takes over -- Nasser, Ford, and Mulally -- The legend of Lutz -- The uneven legacy of Lee -- GM's inevitable collapse -- The end of the road.
Summary The collapse of General Motors captured headlines in early 2009, but as Alex Taylor III writes in this in-depth dissection of the automaker's undoing, GM's was a meltdown forty years in the making. Drawing on more than thirty years of experience and insight as an automotive industry reporter, as well as personal relationships with many of the leading players, Taylor reveals the many missteps of GM and its competitors.
Subject General Motors Corporation -- Management.
Automobile industry and trade -- Michigan -- Detroit -- History.
Bankruptcy -- Michigan -- Detroit -- History.
ISBN 9780300158687 (clothbound : alk. paper)

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