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Author Galanter, Eugene.

Title People, preferences & prices [electronic resource] : sequencing the economic genome of the consumer mind / by Eugene Galanter, Howard Moskowitz, Matthias Silcher.

Imprint [Saif Zone, Sharjah, United Arab Emirates] : Bentham Science Publishers Ltd., [2011]


Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description viii, 288 p. : ill. (some col.), col. ports.
Bibliography Includes bibliographical references and index.
Contents pt. 1. The basic tools -- pt. 2. Setting the price and going shopping -- pt. 3. Feeling -- pt. 4. The intangibles : living & experiencing -- pt. 5. Buying, investing & protecting -- pt. 6. Systematics and the day after tomorrow.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Microeconomics -- Psychological aspects.
Genre/Form Electronic books.
Added Author Moskowitz, Howard.
Silcher, Matthias.
ProQuest (Firm)
Added Title People, preferences and prices : sequencing the economic genome of the consumer mind
ISBN 9781608052493

Available items only