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E-Book/E-Doc

Author

Galanter, Eugene.

Title People, preferences & prices [electronic resource] : sequencing the economic genome of the consumer mind / by Eugene Galanter, Howard Moskowitz, Matthias Silcher.

Imprint

[Saif Zone, Sharjah, United Arab Emirates] : Bentham Science Publishers Ltd., [2011]

Connect to
Available to Pittsburg State University patrons only.

Copies

Location	Call No.	OPAC Message	Status
Axe ProQuest E-Book	Electronic Book	---	Available

Description	viii, 288 p. : ill. (some col.), col. ports.
Bibliography	Includes bibliographical references and index.
Contents	pt. 1. The basic tools -- pt. 2. Setting the price and going shopping -- pt. 3. Feeling -- pt. 4. The intangibles : living & experiencing -- pt. 5. Buying, investing & protecting -- pt. 6. Systematics and the day after tomorrow.
Reproduction	Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject	Microeconomics -- Psychological aspects.
Genre/Form	Electronic books.
Added Author	Moskowitz, Howard.
	Silcher, Matthias.
	ProQuest (Firm)
Added Title	People, preferences and prices : sequencing the economic genome of the consumer mind
ISBN	9781608052493