Introduction: the equation of pictures -- The economic image: Hollywood dataculture and the moneyball of Moneyball -- Precession: Titanic: it's all on the screen -- Follow the money: the Warner '70s -- High concept the Chicago way: Dan Rostenkowski, Ferris Bueller, Eliot Ness -- Like some dummy corporation you just move around the board: tax credits and time travel -- Recession: two trailers from the opening of the Obama era -- The biggest independent pictures ever made -- Numbers, stations: Lost and the digital turn in U.S. television -- The piggies and the market -- The United States of America v. The wolf of Wall Street -- Conclusion.