Editor, Susan Ericsson ; music, Thom Monahan ; camera, Susan Ericsson . [et al.]
Event
Originally produced by Media Education Foundation in 2000.
Summary
Behind the Screens explores the trend toward "hypercommercialism" in Hollywood film: product placement, tie-ins, merchandising, and cross-promotions. The film mixes clips from popular Hollywood films with expert commentary to show how movies have become vehicles for the ulterior marketing and advertising motives of studios and their owners. Featuring Oscar-nominated screenwriter Jeremy Pikser; Mark Crispin Miller; Susan Douglas; Robert McChesney, and others.
