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Author
Assael, Henry.
Title
Consumer behavior and marketing action / Henry Assael.
Imprint
Boston, Mass. : Kent Pub. Co., c1981.
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.8342 As71c
---
Available
Description
xiv, 641 p. : ill. ; 24 cm.
Bibliography
Includes bibliographical references and indexes.
Subject
Consumers.
Motivation research (Marketing)
Consumer behavior.
ISBN
0534009581 : $20.95
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