| Edition |
First edition. |
| Description |
1 online resource (xii, 143 pages) |
|
text rdacontent |
|
computer rdamedia |
|
online resource rdacarrier |
| Series |
Economics collection, 2163-7628 |
|
2014 digital library.
|
|
Economics collection. 2163-7628.
|
| Note |
Part of: 2014 digital library. |
| Bibliography |
Includes bibliographical references (pages 123-135) and index. |
| Contents |
Preface -- 1. Behavioral economics and belief systems -- 2. Demystifying belief systems -- 3. Belief systems of the western world & interpretations for behavioral economics -- 4. Belief systems of the eastern world & interpretations for behavioral economics -- 5. The disconnect between belief systems and behavioral economics -- 6. Comparing belief systems: influences on behavioral economics -- 7. Comparing belief systems: influences on consumers -- 8. Managerial implications for businesses -- 9. Cases -- 10. Conclusion -- Appendix -- Notes -- References -- Index. |
| Access |
Access restricted to authorized users and institutions. |
| Summary |
Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior. |
| Note |
Title from PDF title page (viewed on January 3, 2014). |
| Subject |
Economics -- Religious aspects.
|
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Economics -- Psychological aspects.
|
|
Multiculturalism in advertising.
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Consumer behavior -- Religious aspects.
|
| Indexed Term |
religion |
|
religiosity |
|
religious affiliation |
|
belief systems |
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Christian |
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Jew |
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Muslim |
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Hindu |
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Buddhist |
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Confucianist |
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Taoist |
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behavioral economics |
|
consumer behavior |
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decision making |
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morality |
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donation behavior |
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sustainability |
|
holidays |
| Genre/Form |
Electronic books.
|
| Added Author |
Kahle, Lynn R., author.
|
| Other Form: |
Print version: 9781606497043 |
| ISBN |
9781606497043 (paperback) |
|
9781606497050 (electronic bk.) |
|
