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E-Book/E-Doc

Author

Pitel, Deborah, author.

Title Marketing on a shoestring budget : a guide for small museums and historic sites / Deborah Pitel.

Publication Info.	Lanham, MD : Rowman & Littlefield, [2016]
	2016

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Available to Pittsburg State University patrons only.

Copies

Location	Call No.	OPAC Message	Status
Axe ProQuest E-Book	Electronic Book	---	Available

Description	1 online resource (185 pages) : illustrations.
	text rdacontent
	computer rdamedia
	online resource rdacarrier
Series	American Association for State and Local History book series
	American Association for State and Local History book series.
Bibliography	Includes bibliographical references and index.
Contents	Marketing basics -- Lay the foundation and build a brand -- Find your audience and make a plan -- Press releases, print media, radio, & tv -- Creating and maintaining a website -- Email newsletters, marketing, and Internet advertising -- Social media -- Social media platforms -- Blogging and business partnerships -- More marketing tips and tricks.
Note	Description based on print version record.
Subject	Museums -- United States -- Marketing.
	Museums -- Public relations -- United States.
Genre/Form	Electronic books.
Other Form:	Print version: Pitel, Deborah. Marketing on a shoestring budget : a guide for small museums and historic sites. Lanham, MD : Rowman & Littlefield, [2016] American Association for State and local history book series 9781442263512
ISBN	9781442263505 (cloth : alk. paper)
	9781442263512 (pbk. : alk. paper)
	9781442263529 (e-book)