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Author Christiansen, Paul Victor, author.

Title Orchestrating public opinion : how music persuades in television political ads for US presidential campaigns, 1952-2016 / Paul Christiansen.

Publication Info. Amsterdam : Amsterdam University Press, [2018]
2018

Copies

Location Call No. OPAC Message Status
 Axe JSTOR Open Ebooks  Electronic Book    ---  Available
Description 1 online resource (276 pages) : illustrations, music.
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Bibliography Includes bibliographical references and index.
Summary "Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration"--Publisher's description.
Note Description based on online resource; title from PDF title page (EBSCO, viewed December 5, 2018).
This work is licensed under a Creative Commons license https://creativecommons.org/licenses/by-nc-nd/4.0/legalcode
This work is licensed by Knowledge Unlatched under a Creative Commons license https://creativecommons.org/licenses/by-nc-nd/4.0/legalcode
Subject Music -- Political aspects -- United States -- History -- 20th century.
Music -- Political aspects -- United States -- History -- 21st century.
Music in advertising -- United States -- 20th century.
Music in advertising -- United States -- 21st century.
Society & culture: general
POLITICAL SCIENCE / Public Policy / Cultural Policy
SOCIAL SCIENCE / Anthropology / Cultural
SOCIAL SCIENCE / Popular Culture
SOCIAL SCIENCE / General
Music -- Political aspects. (OCoLC)fst01030414
Music in advertising. (OCoLC)fst01030542
United States. (OCoLC)fst01204155
Chronological Term 1900-2099
Genre/Form Electronic books.
History. (OCoLC)fst01411628
Added Title How music persuades in television political ads for US presidential campaigns, 1952-2016
ISBN 9789048531677 (electronic bk.)
9048531675 (electronic bk.)
9789462981881 (electronic bk.)
9462981884 (electronic bk.)
Standard No. CHVBK 55623944X
CHNEW 001035482

 
    
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