Foreword / by Philip Kotler -- Preface: why audio branding? -- Acknowledgements -- Wake up to the power of audio branding -- Audio branding in the digital age -- It's time we came to our sensory marketing -- Welcome to the world of audio branding -- The search for your sound -- What gets measured -- The audio-branding process -- How to launch your audio brand -- Maintaining and evolving your audio brand -- Music and sound design in environments -- Glossary -- Index.
Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language to support brand identity and personality.
Online resource; title from digital title page (viewed on March 27, 2017).