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Author Minsky, Laurence, author.

Title Audio branding : using sound to build your brand / Laurence Minsky, Colleen Fahey.

Publication Info. London ; New York, NY : Kogan Page Limited, [2017]


Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Description 1 online resource (xviii, 214 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Bibliography Includes bibliographical references and index.
Contents Foreword / by Philip Kotler -- Preface: why audio branding? -- Acknowledgements -- Wake up to the power of audio branding -- Audio branding in the digital age -- It's time we came to our sensory marketing -- Welcome to the world of audio branding -- The search for your sound -- What gets measured -- The audio-branding process -- How to launch your audio brand -- Maintaining and evolving your audio brand -- Music and sound design in environments -- Glossary -- Index.
Summary Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language to support brand identity and personality.
Note Online resource; title from digital title page (viewed on March 27, 2017).
Subject Branding (Marketing)
Music in advertising.
Advertising -- Brand name products.
Advertising -- Psychological aspects.
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
Advertising -- Brand name products. (OCoLC)fst00797554
Advertising -- Psychological aspects. (OCoLC)fst00797734
Branding (Marketing) (OCoLC)fst01743755
Music in advertising. (OCoLC)fst01030542
Genre/Form Electronic books.
Added Author Fahey, Colleen, author.
Other Form: Print version: Minsky, Laurence. Audio branding. 1st Edition. New York : Kogan Page Ltd, [2017] 9780749478575 (DLC) 2016058930
ISBN 9780749478582 (electronic bk.)
0749478586 (electronic bk.)
9780749478575 (paperback)
Standard No. AU@ 000059543603

Available items only