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Electronic Book
Author Christiansen, Paul Victor, author.

Title Orchestrating public opinion : how music persuades in television political ads for US presidential campaigns, 1952-2016 / Paul Christiansen.

Publication Info. Amsterdam : Amsterdam University Press, [2018]
©2018

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Location Call No. OPAC Message Status
 Axe JSTOR Open Ebooks  Electronic Book    ---  Available
Description 1 online resource (276 pages) : illustrations, music
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Bibliography Includes bibliographical references and index.
Summary "Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration"--Publisher's description
Note Online resource; title from PDF title page (EBSCO, viewed December 5, 2018).
This work is licensed under a Creative Commons license https://creativecommons.org/licenses/by-nc-nd/4.0/legalcode
This work is licensed by Knowledge Unlatched under a Creative Commons license https://creativecommons.org/licenses/by-nc-nd/4.0/legalcode
Contents Frontmatter -- Table Of Contents -- Acknowledgments -- Introduction -- 1. The Age Of Innocence: 1952 -- 2. Still Liking Ike: 1956 -- 3. The New Frontier: 1960 -- 4. Daisies For Peace: 1964 -- 5. This Time Vote Like Your Whole World Depended On It: 1968 -- 6. Nixon Now! 1972 -- 7. A Leader, For A Change: 1976 -- 8. The Ayatollah Casts A Vote: 1980 -- 9. Morning In America: 1984 -- 10. Horton Hears A "Who?": 1988 -- 11. It'S The Economy, Stupid! 1992 -- 12. At Millennium'S End: 1996 -- 13. Bush V. Gore: 2000 -- 14. Mourning In America: 2004 -- 15. Whatever It Takes: 2004, Continued -- 16. Yes, We Can: 2008 -- 17. The 47% Solution: 2012 -- 18. #Demexit: 2016 -- Conclusion -- Appendix 1. Interview With Jim Cole -- Appendix 2. Interview With Matthew Nicholl -- Glossary Of Selected Musical Terms -- Bibliography -- Index
Access Open Access EbpS
Subject Music -- Political aspects -- United States -- History -- 20th century.
Music -- Political aspects -- United States -- History -- 21st century.
Music in advertising -- United States -- 20th century.
Music in advertising -- United States -- 21st century.
Musique -- Aspect politique -- États-Unis -- Histoire -- 20e siècle.
Musique -- Aspect politique -- États-Unis -- Histoire -- 21e siècle.
Musique dans la publicité -- États-Unis -- 20e siècle.
Musique dans la publicité -- États-Unis -- 21e siècle.
Society & culture: general.
POLITICAL SCIENCE -- Public Policy -- Cultural Policy.
SOCIAL SCIENCE -- Anthropology -- Cultural.
SOCIAL SCIENCE -- Popular Culture.
SOCIAL SCIENCE -- General.
Music -- Political aspects
Music in advertising
United States https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq
USA
Chronological Term 1900-2099
Indexed Term Music, political ads, US presidential campaigns.
Genre/Form History
Added Title How music persuades in television political ads for US presidential campaigns, 1952-2016
ISBN 9789048531677 (electronic bk.)
9048531675 (electronic bk.)
9789462981881 (electronic bk.)
9462981884 (electronic bk.)
Standard No. CHNEW 001035482
CHVBK 55623944X

 
    
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