| Description |
xv, 351 p. : ill. |
| Series |
[Wiley finance] |
|
Wiley finance series.
|
| Note |
Series from jacket. |
| Bibliography |
Includes bibliographical references (p. 341-342) and index. |
| Contents |
Create and manage a mutual fund -- Why the world needs another mutual fund -- Money, product differentiation, and distribution -- Price and customer service -- Spreading the word with promotion and publicity -- Building your mutual fund team -- The steps to start a mutual fund -- Create and manage an exchange-traded fund -- ETFs : the mutual fund's next evolution -- Building your exchange-traded fund team -- The steps to start an exchange-traded fund --- Appendix A: what to expect in your first year -- Appendix B: selling your business -- Appendix C: useful web sites, phone numbers, and additional readings -- Appendix D: list of service provider questions -- Afterword -- Notes -- Index. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Subject |
Mutual funds -- United States -- Management.
|
|
Exchange traded funds -- United States -- Management.
|
|
Portfolio management -- United States.
|
| Genre/Form |
Electronic books.
|
| Added Author |
ProQuest (Firm)
|
| ISBN |
9780470120552 (cloth) |
|
047012055X (cloth) |
|
