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Print Material
Author Oriard, Michael, 1948-

Title Brand NFL : making and selling America's favorite sport / Michael Oriard.

Imprint Chapel Hill : University of North Carolina Press, c2007.

Copies

Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  796.33264 Or4b 2007    ---  Available
 Pittsburg 2nd Fl Non-Fiction  796.3326 Ori    ---  Available
Description 326 p. ; 25 cm.
Bibliography Includes bibliographical references and index.
Contents The creation of the modern NFL in the 1960s -- No freedom, no football -- The end of the Rozelle era -- The new NFL -- Football as product -- Football in black and white.
Subject Football -- United States -- Marketing.
Football -- United States -- Management.
National Football League.
ISBN 9780807831427 (cloth : alk. paper)
0807831425 (cloth : alk. paper)

 
    
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