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Author
Geroski, Paul.
Title
The evolution of new markets / P. A. Geroski.
Imprint
Oxford, [England] ; New York, [N.Y.] : Oxford University Press, c2003.
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Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.8 G319e 2003
---
Available
Description
ix, 221 p. : ill. 23 cm.
Note
Includes index.
Subject
New products -- Marketing.
New products -- Marketing -- Case studies.
Technological innovations -- Marketing -- Case studies.
ISBN
0199248893 (hc.)
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