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Record 8 of 105
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Author
Laidler-Kylande, Nathalie, 1965-
Title
The brand IDEA : managing nonprofit brands with integrity, democracy and affinity / Nathalie Laidler-Kylande and Julia Shepard Stenzel.
Publication Info.
San Francisco : Jossey Bass & Pfeiffer Imprints, Wiley, [2014]
2014
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
First edition.
Description
1 online resource (234 pages)
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography
Includes bibliographical references and index.
Note
Description based on print version record.
Subject
Nonprofit organizations -- Management.
Nonprofit organizations -- Marketing.
Genre/Form
Electronic books.
Added Author
Stenzel, Julia Shepard, 1964-
Other Form:
Print version: Laidler-Kylande, Nathalie, 1965- Brand IDEA. San Francisco : Jossey Bass & Pfeiffer Imprints, Wiley, [2014] , xviii214 pages 9781118555835 (DLC) 2013030361
ISBN
9781118555835 (hardback)
9781118573303 (electronic bk.)
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