Theorizing America's first African American First Lady -- A new First Lady for America / Elizabeth J. Natalle and Jenni M. Simon -- Conventional and unconventional rhetorical strategies in Michelle Obama's Democratic National Convention addresses / Tammy R. Vigil -- First Lady brand in the epideictic rhetoric of Michelle Obama / Jeanne M. Persuit and Deborah A. Brunson -- The rhetor and the agendas -- Michelle Obama's ethos and Let's Move! / Elizabeth J. Natalle -- Michelle Obama speaking in Africa on education, family, and the African legacy / Trudy L. Hanson and Enyonam Osei-Hwere -- Michelle Obama reaching higher to lead and serve community / Jenni M. Simon -- Redefining the boundaries of First Lady scholarship -- Black feminist reflections on Michelle Obama's tribute to Maya Angelou / Rachel Aalicia Griffin.