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Author Moschis, George P., 1944-

Title Baby boomers and their parents [electronic resource] : surprising findings about their lifestyles, mindsets, and well-being / George P. Moschis, Anil Mathur.

Imprint Ithaca, N.Y. : Paramount Market Publishing, c2007 (Norwood, Mass. : [generator])


Location Call No. OPAC Message Status
 Axe Business Pro E-Book  Electronic Book    ---  Available
System Details Mode of access: Internet via World Wide Web.
Note Title from title screen.
File Type Text.
Issued By Digitized and made available by:
Form Available also in a print ed.
Note Includes index.
Subject Consumer behavior -- United States.
Baby boom generation -- United States -- Attitudes.
Middle-aged consumers -- United States -- Attitudes.
Older people -- United States -- Attitudes.
Older consumers -- United States -- Attitudes.
Marketing -- United States.
Genre/Form Electronic books.
Added Author Mathur, Anil. Author.
Books24x7, Inc.
ISBN 9780978660246

Available items only