| Description |
xiv, 161 p. : ill. |
| Series |
IFLA publications, 0344-6891 ; 145 |
|
IFLA publications ; 145.
|
| Note |
Papers from a pre-conference sponsored by the IFLA Management and Marketing Section and held in conjunction with the 2010 IFLA World Library and Information Congress. |
| Bibliography |
Includes bibliographical references. |
| Contents |
The library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff -- Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Zumer -- Le marketing des bibliotheques supplante par le web 2.0 : mythe ou realite? / Jean-Pierre Diouf -- Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado -- Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon -- Web 2.0 : de nouveaux usagers en bibliotheque? / Lionel Dujol -- Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku -- The impact of CMR 2.0 in the library / Yamina Benhaouya -- How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh -- La dimension participative du web 2.0 : un atout marketing pour la bibliotheque de l'Ecole Superieure de Banque d'Alger / Nadia Temmar -- Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler -- Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb -- Brazilian librarians and Twitter / Moreno Barros -- Marketing in a Web 2.0 world : a conference perspective / Christie Koontz. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Language |
Papers in English and French. |
| Subject |
Libraries -- Marketing -- Congresses.
|
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Online social networks -- Library applications -- Congresses.
|
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Web 2.0 -- Congresses.
|
| Genre/Form |
Electronic books.
|
| Added Author |
Gupta, Dinesh K.
|
|
Savard, Rejean, 1950-
|
|
International Federation of Library Associations and Institutions. Management and Marketing Section.
|
|
ProQuest (Firm)
|
| ISBN |
3110263319 |
|
9783110263312 |
|
9783110263534 (electronic bk.) |
|
