| Description |
vii, 320 p. : ill. ; 24 cm. |
| Note |
Papers originally published as Marketing Science Institute working papers. |
| Bibliography |
Includes bibliographical references and indexes. |
| Contents |
Market orientation : the construct, research propositions, and managerial implications / Ajay K. Kohli and Bernard J. Jaworski -- Effect of market orientation on business profitability / John C. Narver and Stanley F. Slater -- Corporate culture, customer orientation, and innovativeness in Japanese firms : a quadrad analysis / Rohit Deshpande, John U. Farley, and Frederick E. Webster, Jr. -- Market orientation : antecedents and consequences / Bernard J. Jaworski and Ajay K. Kohli -- Market orientation, performance, and the moderating influence of competitive environment / Stanley F. Slater and John C. Narver -- Does market orientation matter for small firms? / Alfred M. Pelham and David T. Wilson -- Market orientation and business performance : an analysis of panel data / John C. Narver, Robert L. Jacobson, and Stanley F. Slater -- Understanding market orientation : a prospectively designed meta-analysis of three market orientation scales / Rohit Deshpande and John U. Farley -- Market oriented is not enough : build a learning organization / Stanley F. Slater and John C. Narver -- Influence of market orientation on channel relationships : a dyadic examination / Judy A. Siguaw, Penny M. Simpson, and Thomas L. Baker. |
| Subject |
Marketing research.
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Customer services.
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Corporate culture.
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Organization.
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Competition.
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| Added Author |
Deshpande, Rohit.
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Marketing Science Institute.
|
| ISBN |
0761916938 (pbk. : acid-free paper) |
|
076191692X (acid-free paper) |
|
