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Title
Branding Latin America : strategies, aims, resistance / edited by Dunja Fehimovic and Rebecca Ogden ; foreword by Melissa Aronczyk.
Publication Info.
Lanham, Maryland : Lexington Books, 2018.
2018
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (247 pages)
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography
Includes bibliographical references at the end of each chapters and index.
Note
Description based on print version record.
Subject
Place marketing -- Latin America.
Branding (Marketing) -- Latin America.
Latin America -- Relations.
Genre/Form
Electronic books.
Added Author
Fehimovic, Dunja, editor.
Ogden, Rebecca, editor.
Aronczyk, Melissa, writer of foreword.
Other Form:
Print version: Branding Latin America : strategies, aims, resistance. Lanham, Maryland : Lexington Books, c2018 xiii, 232 pages 9781498568272 2018007764
ISBN
9781498568272
9781498568289 (e-book)
Available items only
