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Author
Bodian, Nat G., 1921-2010.
Title
Copywriter's handbook : a practical guide for advertising and promotion of specialized and scholarly books and journals / Nat G. Bodian.
Imprint
Philadelphia : ISI Press, c1984.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
659.19686 B632c
---
Available
Description
xx, 277 p. : ill. ; 27 cm.
Note
Includes index.
Bibliography
Bibliography: p. 226-227.
Subject
Scholarly publishing -- Handbooks, manuals, etc.
Books -- Marketing -- Handbooks, manuals, etc.
Advertising copy -- Handbooks, manuals, etc.
Scholarly periodicals -- Marketing -- Handbooks, manuals, etc.
Periodicals -- Marketing -- Handbooks, manuals, etc.
Publishers and publishing -- Handbooks, manuals, etc.
ISBN
0894950401 : $29.95
0894950398 (pbk.) : $19.95
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