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Author Fogg, B. J.

Title Persuasive technology : using computers to change what we think and do / B.J. Fogg.

Imprint Amsterdam ; Boston : Morgan Kaufmann Publishers, 2003.


Location Call No. OPAC Message Status
 Axe Elsevier ScienceDirect Ebook  Electronic Book    ---  Available
Description 1 online resource (xxviii, 283 pages) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Physical Medium polychrome. rdacc
Description text file rdaft
Series The Morgan Kaufmann series in interactive technologies
Morgan Kaufmann series in interactive technologies.
Bibliography Includes bibliographical references and index.
Contents Foreword / Philip Zimbardo -- Preface -- Introduction: Persuasion in the digital age -- Overview of captology -- The functional triad : computers in persuasive roles -- Computers as persuasive tools -- Computers as persuasive media : simulation -- Computers as persuasive social actors -- Credibility and computers -- Credibility and the World Wide Web -- Increasing persuasion through mobility and connectivity -- The ethics of persuasive technology -- Captology : looking forward -- Appendix: Summary of principles.
Note Print version record.
Summary Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers. In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumersanyone who wants to leverage or simply understand the persuasive power of interactive technologywill appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversialand it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide. * Filled with key term definitions in persuasive computing *Provides frameworks for understanding this domain *Describes real examples of persuasive technologies
Subject Persuasion (Psychology) -- Computer programs.
Human-computer interaction.
Persuasion (Psychology)
Persuasion (Psychology) -- Data processing -- Social aspects.
World Wide Web -- Social aspects.
Persuasive Communication
Attitude to Computers
Persuasion (Psychologie) -- Informatique -- Aspect social.
Interaction personne-ordinateur.
Ordinateurs -- Aspect social.
Ordinateurs -- Aspect psychologique.
Web -- Aspect social.
Communication persuasive.
SELF-HELP -- Motivational & Inspirational.
World Wide Web -- Social aspects. (OCoLC)fst01181330
Persuasion (Psychology) (OCoLC)fst01058890
Human-computer interaction. (OCoLC)fst00963494
Other Form: Print version: Fogg, B.J. Persuasive technology. Amsterdam ; Boston : Morgan Kaufmann Publishers, 2003 1558606432 9781558606432 (DLC) 2002110617 (OCoLC)51618633
ISBN 9780080479941 (electronic bk.)
0080479944 (electronic bk.)
9781281049278 (MyiLibrary e-book)
1281049271 (MyiLibrary e-book)
1558606432 (pbk. ; alk. paper)
Standard No. AU@ 000051860297
AU@ 000053003127
AU@ 000068961788
CHNEW 001026449
CHVBK 54925286X
DEBBG BV039832231
DEBBG BV042307600
DEBBG BV043085322
DEBSZ 405312156
DEBSZ 422198722
GBVCP 802305261
NZ1 12435525
NZ1 14540288
AU@ 000051563693
DEBBG BV044124206
DEBSZ 430398387
DKDLA 820120-katalog:999927693205765

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