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Author Rushkoff, Douglas.

Title Coercion : why we listen to what "they" say / Douglas Rushkoff.

Imprint New York : Riverhead, c1999.

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Location Call No. OPAC Message Status
 Axe 3rd Floor Stacks  302.23 R895c    ---  Available
Description 321 p. ; 24 cm.
Bibliography Includes bibliographical references (p. [309]-315).
Contents They say -- Hand-to-hand -- Atmospherics -- Spectacle -- Public relations -- Advertising -- Pyramids -- Vitual marketing -- Buyer's remorse.
Subject Mass media -- Influence.
Persuasion (Psychology)
ISBN 1573221155 (alk. paper)

 
    
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