Establishing the Framework: Economic and Political Constraints on Business in Poland -- The Beiersdorf Case: Radical Change from a Production-Oriented Conglomerate to a Market-Driven Consumer Goods Company -- Strategic Concepts for Continuous Change in Transformation Enterprises.
Print version record.
This volume investigates the concepts and instruments for managing change in companies striving towards a market orientation in transition economies. The focus is on the identification of factors, which have led to the considerable success of certain corporations, in spite of the very dynamic environment in transition countries since 1989. The analysis considers problems and solutions for all the relevant stakeholder relationships. Although the case study is largely based on Poland, the book also contains research on the economic, political and social context of doing business in central and eastern Europe.