Welcome to the Kids' Library!

The activation imperative : how to build brands and business by inspiring action

Rosen, William, 1963- author.
Lanham, Maryland : Rowman & Littlefield, 2017. 2017

Authenticity : what consumers really want

Gilmore, James H., 1959-
Boston, Mass. : Harvard Business School Press, c2007. 2007

Behavioral aspects of brand management

Majerova, Jana, author.
New York : Addleton Academic Publishers, [2021] 2021

Beyond branding

London, UK ; Sterling, Va. : Kogan Page, c2003. 2003

Blueprints for innovation : how creative processes can make you and your company more competitive

Prather, Charles Wayne, 1941-
New York : AMA Membership Publications Division, American Management Association, c1995. 1995

Brand anarchy managing corporate reputation

Earl, Steve.
London : Bloomsbury Pub., 2012. 2012

Brand building and marketing in key emerging markets : a practitioner's guide to successful brand gr

Schaffmeister, Niklas, author.
Cham, Switzerland : Springer, 2015. 2015

The brand gym a practical workout to gain and retain brand leadership

Taylor, David, 1964-
Chichester, U.K. : Wiley, 2010. 2010

Brand management for international hotels

Patricia, Maria.
Chandni Chowk, Delhi : Global Media, 2009. 2009

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout

Taylor, David, 1964-
Chichester, England ; Hoboken, NJ : J. Wiley, c2004. 2004

Branding unbound the future of advertising, sales, and the brand experience in the wireless age

Mathieson, Rick.
New York : AMACOM, c2005. 2005

El ciclo de vida del producto

Makki, Layal, author.
[Place of publication not identified] : 50Minutos.es, 2016. 2016

The co-creation paradigm

Ramaswamy, Venkatram, author.
Stanford, California : Stanford University Press, 2014. 2014

Compendium of brand management

Chunawalla, S. A.
Mumbai : Himalaya Pub. House, 2009. 2009

Corporate strategy and product innovation

New York : Free Press, c1976. 1976

Creating breakthrough products : innovation from product planning to program approval

Cagan, Jonathan, 1961-
Upper Saddle River, NJ : Prentice Hall PTR, c2002. 2002

Le cycle de vie des produits et les quatre phases-cles : quelles strategies supporter, a quel moment

Makki, Layal, author.
[Place of publication not identified] : 50Minutes, [2015] 2015

Defending the brand aggressive strategies for protecting your brand in the online arena

Murray, Brian H., 1968-
New York : American Management Association, c2004. 2004

Design for six sigma as strategic experimentation : planning, designing, and building world-class pr

Cook, H. E. (Harry E.), author.
Milwaukee, Wisconsin : ASQ Quality Press, 2005. 2005

Design reuse in product development modeling, analysis and optimization

Ong, S. K., 1969-
Singapore ; Hackensack, NJ : World Scientific Publishing, c2008. 2008

Developing practical wireless applications

Gratton, Dean A.
Amsterdam ; Boston : Elsevier Digital Press, c2007. 2007

Developing practical wireless applications

Gratton, Dean A.
Amsterdam ; Boston : Elsevier Digital Press, ©2007. 2007

Developing practical wireless applications

Gratton, Dean A.
Amsterdam ; Boston : Elsevier Digital Press, c2006. 2006

Developing products in half the time

Smith, Preston G., 1941-
New York : Van Nostrand Reinhold, c1991. 1991

Dynamic competitive strategy & product life cycles

Wasson, Chester R.
Austin, Tex. : Austin Press, c1978. 1978

Earned value management handbook.

Princes Risborough, Buckinghamshire : Association for Project Management, [2013] 2013

The essential persona lifecycle : your guide to building and using personas

Pruitt, John.
San Francisco, Calif. : Morgan Kaufmann ; Oxford : Elsevier Science [distributor], 2010. 2010

How to develop successful new products

Patrick, Jerry.
Lincolnwood, Ill. : NTC Business Books ; Chicago : American Marketing Association, c1997. 1997

The indestructible brand : crisis management in the age of social media

Sharma, Venke, author.
Los Angeles, California : Sage, 2017. 2017

Innovation and new product marketing

Midgley, David.
London : Croom Helm, c1977. 1977

Innovative business management using TRIZ

Kaushik, Sunil Kumar V., 1983- author.
Milwaukee, Wisconsin : ASQ Quality Press, [2017] 2017

Juicing the orange : how to turn creativity into a powerful business advantage

Fallon, Pat.
Boston, Mass. : Harvard Business School Press, c2006. 2006

Marketing a new product : its planning, development, and control

Hisrich, Robert D.
Menlo Park, Calif. : Benjamin/Cummings Pub. Co., c1978. 1978

Marketing decisions for new and mature products

Hisrich, Robert D.
New York : Macmillan ; Toronto : Collier Macmillan Canada ; New York : Maxwell Macmillan International Pub. Group, c1991. 1991

Marketing mix.

[San Francisco, California, USA] : Kanopy Streaming, 2014. 2014

The marketing series.

[San Francisco, California, USA] : Kanopy Streaming, 2014. 2014

Materials and innovative product development : using common sense

Gessinger, G. H.
Burlington, MA : Butterworth-Heinemann, ©2009. 2009

New food product development from concept to marketplace

Fuller, Gordon W.
Boca Raton, FL : CRC Press, c2011. 2011

New product development : from initial idea to product management

Annacchino, Marc A.
Amsterdam ; Boston, MA : Butterworth-Heinemann, 2003. 2003

New product development in textiles : innovation and production

Sawston : Woodhead Pub., 2012. 2012

New product forecasting : an applied approach

Kahn, Kenneth B.
Armonk, N.Y. : M.E. Sharpe, Inc., c2006. 2006

New product forecasting an applied approach

Kahn, Kenneth B.
Armonk, N.Y. : M.E. Sharpe, Inc., c2006. 2006

New service development creating memorable experiences

Thousand Oaks, Calif. : Sage Publications, c2000. 2000

Open innovation : new product development essentials from the PDMA

Hoboken, New Jersey : Wiley, 2014. 2014

Performance measurement in the 21st century from performance measurement to performance management

Bradford, England : Emerald Group Publishing, c2004. 2004

The persona lifecycle keeping people in mind throughout product design

Pruitt, John.
Amsterdam ; Boston : Elsevier : Morgan Kaufmann Publishers, an imprint of Elsevier, c2006. 2006

The persona lifecycle : keeping people in mind throughout product design

Pruitt, John.
Amsterdam ; Boston : Elsevier : Morgan Kaufmann Publishers, an imprint of Elsevier, ©2006. 2006

Positioning the brand an inside-out approach

Riezebos, H. J., 1960-
Abingdon, Oxon ; New York, NY : Routledge, 2012. 2012

Product and services management

Avlonitis, George J.
London ; Thousand Oaks, Calif. : SAGE, 2006. 2006

Product development of value-added foods : basic concepts for small food processors

Aramouni, Fadi Michael, 1956-
[Manhattan, Kan.] : Cooperative Extension Service, Kansas State University, [1994]. 1994