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Author Bjelskou, Peter, author.

Title Branded women in U.S. television : when people become corporations / by Peter Bjelskou.

Publication Info. Lanham : Lexington Books, [2015]
2015

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description 1 online resource (143 pages).
text rdacontent
computer rdamedia
online resource rdacarrier
Series Critical studies in television
Critical studies in television.
Bibliography Includes bibliographical references and index.
Contents Introduction -- From midcentury housewives to Martha Stewart: women and products as a staple in U.S. television -- Zeitgeist and camp at Bravo TV -- The entrepreneurial housewife: Jill Zarin and Alex McCord's branded versions of the domestic goddess -- The curious presence of the upper class in reality tv: Countess Luann De Lesseps and Sonja Tremont Morgan -- Embodying neoliberalism: Bethenny Frankel's Skinnygirl empire -- Conclusion.
Note Description based on print version record.
Subject Product placement in mass media -- Social aspects -- United States.
Reality television programs -- United States -- History and criticism.
Branding (Marketing) -- United States.
Television advertising -- United States.
Television broadcasting -- Social aspects -- United States.
Women on television.
Genre/Form Electronic books.
Added Title Branded women in United States television
Other Form: Print version: Bjelskou, Peter. Branded women in U.S. television : when people become corporations. Lanham : Lexington Books, [2015] Critical studies in television 9780739187937
ISBN 9780739187937 (cloth alk. paper)
9780739187944 (electronic bk.)

 
    
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