Introduction -- From midcentury housewives to Martha Stewart: women and products as a staple in U.S. television -- Zeitgeist and camp at Bravo TV -- The entrepreneurial housewife: Jill Zarin and Alex McCord's branded versions of the domestic goddess -- The curious presence of the upper class in reality tv: Countess Luann De Lesseps and Sonja Tremont Morgan -- Embodying neoliberalism: Bethenny Frankel's Skinnygirl empire -- Conclusion.