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Author Weinstein, Art.

Title Handbook of market segmentation : strategic targeting for business and technology firms / Art Weinstein.

Publication Info. New York : Haworth Press, [2004]
2004

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Edition Third edition.
Description 1 online resource (260 pages) : illustrations.
text rdacontent
computer rdamedia
online resource rdacarrier
Series Haworth series in segmented, targeted, and customized marketing
Note Rev. ed. of: Market segmentation. Rev. ed. c1994.
Bibliography Includes bibliographical references pages (225-232) and index.
Contents part I. Segmentation planning -- part II. Business segmentation bases -- part III. Implementing segmentation strategy -- part IV. Segmentation strategy cases.
Note Description based on print version record.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Market segmentation.
Psychographics.
Genre/Form Electronic books.
Added Author Weinstein, Art. Market segmentation.
Other Form: Print version: Weinstein, Art. Handbook of market segmentation : strategic targeting for business and technology firms. New York : Haworth Press, [2004] xviii, 241 pages ; 23 cm. Haworth series in segmented, targeted, and customized marketing 9780789021564 (DLC) 2003023392
ISBN 0789021560 (alk. paper)
0789021579 (soft : alk. paper)
9780789021564
9780203862483 (e-book)

 
    
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