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Subjects (1-44 of 44)
Psychological Aspects Advertising
1
Electronic Book
 

Advertising and consumer citizenship gender, images, and rights


Cronin, Anne M., 1967-
London : Routledge, 2000. 2000

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2
Electronic Book
 

Advertising and psychology


Gill, Leslie E.
Oxfordshire, England ; New York : Routledge, 2013, c1954. 2013

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3
Print Material
 

The age of addiction : how bad habits became big business


Courtwright, David T., 1952- author.
Cambridge, Massachusetts : The Belknap Press of Harvard University Press, 2019. 2019

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4
Electronic Book
 

Brainfluence 100 ways to persuade and convince customers with neuromarketing


Dooley, Roger, 1952-
Hoboken, N.J. : Wiley, c2012. 2012

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5
Print Material
 

Controversy advertising : how advertisers present points of view in public affairs : a worldwide stu


International Advertising Association (Founded 1938)
New York : Hastings House, c1977. 1977

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6
Electronic Video/Film
 

Debt & Consumerism Collection : from the Media Education Foundation.



[San Francisco, California, USA] : Kanopy Streaming, 2014. 2014

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7
Electronic Video/Film
 

Debt & Consumerism Collection : from the Media Education Foundation.



[San Francisco, California, USA] : Kanopy Streaming, 2014. 2014

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8
Electronic Book
 

Deceptive and subliminal advertising of the slimming product market : case study : Romania


Stefanescu-Mihaila, Ramona-Olivia, author.
New York : Addleton Academic Publishers, [2014] 2014

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9
Print Material
 

Diversity in advertising : broadening the scope of research directions



Mahwah, N.J. : Lawrence Erlbaum, c2004. 2004

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10
Electronic Book
 

Diversity in advertising : broadening the scope of research directions



Mahwah, New Jersey : Lawrence Erlbaum, 2004. 2004

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11
Electronic Book
 

Emotion gestalten : methodik und strategie fur designer


Roth, Mareike, 1983- author.
Basel, Switzerland : Birkhauser, 2017. 2017

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12
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Emotions, advertising and consumer choice


Hansen, Flemming.
[Denmark] : Copenhagen Business School Press, 2007. 2007

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13
Electronic Book
 

Emotions, advertising and consumer choice


Hansen, Flemming.
[Denmark] : Copenhagen Business School Press, 2007. 2007

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14
ElectronicResource GovDoc
 

FTC staff report self-regulatory principles for online behavioral advertising.



[Washington, D.C.] : Federal Trade Commission, 2009. 2009

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 Axe Federal Documents Online  FT 1.2:AD 9/8    ---  Available
15
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Gender Studies Collection : from the Media Education Foundation.



[San Francisco, California, USA] : Kanopy Streaming, 2014. 2014

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16
Print Material
 

The hidden persuaders.


Packard, Vance Oakley, 1914-1996
New York, N.Y. : D. McKay Co., [1957] 1957

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17
Print Material
 

The hidden persuaders


Packard, Vance, 1914-1996.
New York : Pocket Books 1963, c1957. 1963

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18
Electronic Video/Film
 

Killing us softly.



[San Francisco, California, USA] : Kanopy Streaming, 2016. 2016

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19
Video/Film/DVD
 

Killing us softly 3 : advertising's image of women



Northampton, Mass. : Media Education Foundation, [2002] 2002

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20
Electronic Book
 

Konsumentenpsychologie


Spiess, Erika, author.
Munich, Germany : Oldenbourg Wissenschaftsverlag, 2013. 2013

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21
Print Material
 

Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional a


Jaffe, Joseph, 1970-
Hoboken, N.J. : John Wiley & Sons, c2005. 2005

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22
Electronic Book
 

The marketing power of emotion


O'Shaughnessy, John, 1927- author.
New York, New York : Oxford University Press, 2003. 2003

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23
Electronic Video/Film
 

Media Education Foundation (MEF) Collection.



[San Francisco, California, USA] : Kanopy Streaming, 2014. 2014

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24
Print Material
 

Motivation in advertising : motives that make people buy.


Martineau, Pierre, 1905-1964.
New York : McGraw-Hill, c1957. 1957

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25
Electronic Book
 

Noise wars compulsory media and our loss of autonomy


Freedman, Robert, 1960-
New York : Algora Pub., c2009. 2009

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26
Electronic Book
 

Persuasion in advertising


O'Shaughnessy, John, 1927-
London ; New York : Routledge, 2004. 2004

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27
Print Material
 

Persuasive imagery : a consumer response perspective



Mahwah, N.J. : Lawrence Erlbaum Associates, 2003. 2003

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28
Electronic Book
 

Persuasive imagery a consumer response perspective



Mahwah, N.J. : Lawrence Erlbaum Associates, 2003. 2003

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29
Electronic Book
 

Psychologische Marktforschung


Salcher, Ernst F.
Berlin : Walter de Gruyter, 1995. 1995

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30
Print Material
 

The psychology of advertising


Fennis, Bob Michaël, 1968- author.
Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2021. 2021

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31
Electronic Book
 

The psychology of advertising


Fennis, Bob Michael, 1968- author.
London ; New York, New York : Routledge, [2021] 2021

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32
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33
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34
Electronic Video/Film
 

Race Studies Collection : from the Media Education Foundation.



[San Francisco, California, USA] : Kanopy Streaming, 2014. 2014

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35
Print Material
 

The advertised mind : ground-breaking insights into how our brains respond to advertising


Du Plessis, Erik.
London ; Sterling, Va. : Kogan Page, c2005. 2005

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36
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Reviving Ophelia : saving the selves of adolescent girls



[San Francisco, California, USA] : Kanopy Streaming, 2014. 2014

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37
Electronic Book
 

Seducing the subconscious the psychology of emotional influence in advertising


Heath, Robert, 1947-
Chichester, West Sussex ; Hoboken, NJ : Wiley, 2012. 2012

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38
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Slim hopes : advertising & the obsession with thinness



[San Francisco, California, USA] : Kanopy Streaming, 2014. 2014

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39
Print Material
 

Sportsex


Miller, Toby.
Philadelphia : Temple University Press, 2001. 2001

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40
Electronic Book
 

Utopian images and narratives in advertising dreams for sale



Lanham, Md. : Lexington Books, c2012. 2012

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41
Electronic Book
 

Visual persuasion the role of images in advertising


Messaris, Paul.
Thousand Oaks ; London ; New Delhi : Sage Publications, c1997. 1997

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42
Print Material
 

Visual persuasion : the role of images in advertising


Messaris, Paul.
Thousand Oaks, Calif. : Sage Publications, c1997. 1997

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 Axe 2nd Floor Stacks  659.1042 M562v    ---  Available
43
Electronic Book
 

Werbepsychologie


Hoffmann, Hans-Joachim, 1929- author.
Berlin ; New York : Walter de Gruyter & Co., [1972] 1972

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44
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