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Author Roberts, Mervyn Edwin, III, author.

Title The psychological war for Vietnam, 1960-1968 / Mervyn Edwin Roberts III.

Publication Info. Lawrence, Kansas : University Press of Kansas, [2018]


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  959.70434 R543p 2018    ---  Available
Description xiii, 411 pages : illustrations, maps ; 25 cm
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unmediated n rdamedia
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Summary "The Psychological War for Vietnam, 1960-1968, for the first time fully explores the most sustained, intensive use of psychological operations (PSYOP) in American history. In PSYOP, US military personnel use a variety of tactics--mostly audio and visual messages--to influence individuals and groups to behave in ways that favor US objectives. Informed by the author's firsthand experience of such operations elsewhere, this account of the battle for "hearts and minds" in Vietnam offers rare insight into the art and science of propaganda as a military tool in the twentieth century. The Psychological War for Vietnam, 1960-1968, focuses on the creation, capabilities, and performance of the forces that conducted PSYOP in Vietnam, including the Joint US Public Affairs Office and the 4th PSYOP Group. In his comprehensive account, Mervyn Edwin Roberts III covers psychological operations across the entire theater, by all involved US agencies. His book reveals the complex interplay of these activities within the wider context of Vietnam and the Cold War propaganda battle being fought by the United States at the same time. Because PSYOP never occurs in a vacuum, Roberts considers the shifting influence of alternative sources of information--especially from the governments of North and South Vietnam, but also from Australia, Korea, and the Philippines. The Psychological War for Vietnam, 1960-1968, also addresses the development of PSYOP doctrine and training in the period prior to the introduction of ground combat forces in 1965 and, finally, shows how the course of the war itself forced changes to this doctrine. The scope of the book allows for a unique measurement of the effectiveness of psychological operations over time."--
Bibliography Includes bibliographical references and index.
Contents Exciting a spirit of disaffection -- Cold War developments -- America's "special war," 1960-1962 -- Buddhist crisis and coup, Spring -- Fall 1963 -- "Only the hard ones lie ahead", 1964 -- Organizational problems, Fall 1964 -- Winter 1965 -- Expansion, Spring and Summer 1965 -- Refined and expanded targeting, Fall 1965 -- Second Republic surge, Spring and Summer 1966 -- Growing pains, Fall 1966 -- May 1967 -- Measuring effects, June -- Fall 1967 -- The 4th PSYOP group and the Tet Offensive, Fall 1967 -- Conclusion.
Subject Vietnam War, 1961-1975 -- Psychological aspects.
Vietnam War, 1961-1975 -- Campaigns.
Psychological warfare -- United States -- History -- 20th century.
Propaganda, American -- Vietnam -- History -- 20th century.
Vietnam War (1961-1975) (OCoLC)fst01431664
Military campaigns. (OCoLC)fst01710190
Propaganda, American. (OCoLC)fst01078968
Psychological aspects. (OCoLC)fst01354086
Psychological warfare. (OCoLC)fst01081405
United States. (OCoLC)fst01204155
Vietnam. (OCoLC)fst01204778
Chronological Term 1900-1999
Genre/Form History. (OCoLC)fst01411628
ISBN 9780700625833 (hardcover alkaline paper)
0700625836 (hardcover alkaline paper)
9780700625840 (electronic book)

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