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Subjects (1-50 of 81)
Public Relations
1
Electronic Book
 

78 important questions every leader should ask and answer


Clarke-Epstein, Chris.
New York, N.Y. : AMACOM, c2002. 2002

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Electronic Book
 

Achieving service excellence : strategies for healthcare


Fottler, Myron D.
Chicago, IL : Health Administration Press, ©2010. 2010

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Electronic Book
 

The AMA handbook of public relations


Dilenschneider, Robert L.
New York : AMACOM, c2010. 2010

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Electronic Book
 

Las Auditorias de relaciones publicas


Fontona, Joan Cuenca, author.
Barcelona, Spain : Editorial UOC, [2012] 2012

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Electronic Book
 

Business essentials for strategic communicators : creating shared value for the organization and its


Ragas, Matthew W., author.
New York, New York : Palgrave Macmillan, 2014. 2014

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Electronic Book
 

The business of influence reframing marketing and PR for the digital age


Sheldrake, Philip, 1971-
Chichester, West Sussex : Wiley, 2011. 2011

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Cambio social y relaciones publicas



Barcelona : Editorial UOC, [2014] 2014

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8
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9
Print Material
 

Communication and public relations.


Robinson, Edward J.
Columbus, Ohio, C.E. Merrill Books [1966] 1966

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10
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11
Electronic Book
 

Communication planning an integrated approach


Ferguson, Sherry Devereaux.
Thousand Oaks : Sage, c1999. 1999

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12
Electronic Book
 

Comparative media policy, regulation and governance in Europe : unpacking the policy cycle


D'Haenens, Leen, author.
Bristol, England ; Chicago, Illinois : Intellect, 2018. 2018

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Electronic Book
 

La Comunicacion de Los Territorios, Los Destinos y Sus Marcas : Guia Practica de Aplicacion Desde La


Huertas Roig, Assumpcio, author.
Barcelona : Editorial UOC, [2014] 2014

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Print Material
 

Corporate communications : a 21st century primer


Fernandez, Joseph, 1968-
New Delhi ; Thousand Oaks, Calif. : Response Books, 2004. 2004

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15
Print Material
 

Corporate reputation, the brand & the bottom line : powerful proven communication strategies for max


Haywood, Roger, 1939-
London ; Sterling, VA : Kogan Page, c2005. 2005

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16
Print Material
 

Critical issues in public relations


Hill and Knowlton, inc.
Englewood Cliffs, N.J. : Prentice-Hall, [1975] 1975

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17
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18
Electronic Book
 

Deconstructing public relations public relations criticism


Mickey, Thomas J.
Mahwah, N.J. : Lawrence Erlbaum Associates, Publishers, 2003. 2003

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19
Electronic Book
 

Digital PR


Whatmough, Danny, author.
Bingley, England : Emerald Publishing, [2019] 2019

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20
Print Material
 

Do-it-yourself publicity


Ramacitti, David F.
New York, N.Y. : American Management Association, c1990. 1990

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21
Print Material
 

The dollars and sense of public relations.


Zollo, Burt.
New York, McGraw-Hill [1967] 1967

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22
Print Material
 

Effective internal communication


Smith, Lyn.
London ; Sterling, VA : Kogan Page [in association with] Chartered Institute of Public Relations, 2005. 2005

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23
Print Material
 

Effective public relations


Cutlip, Scott M.
Englewood Cliffs, N.J. : Prentice-Hall, c1978. 1978

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24
Manuscript
 

An Empirical investigation of public relations theory and education to public relations practice


Terry, Keith E.
Pittsburg, Kan. : Pittsburg State University, 1987. 1987

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25
Electronic Book
 

The executive guide to corporate events & business entertaining how to choose and use corporate func


Allen, Judy, 1952-
Mississauga, Ont. : J. Wiley & Sons Canada, c2007. 2007

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Print Material
 

Free market missionaries : the corporate manipulation of community values


Beder, Sharon.
London ; Sterling, VA : Earthscan, 2006. 2006

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28
Electronic Book
 

From silence to voice : what nurses know and must communicate to the public


Buresh, Bernice, 1941- author.
Ithaca : ILR Press, an imprint of Cornell University Press, 2013. 2013

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29
Electronic Book
 

Fundamentals of writing for marketing and public relations a step-by-step guide for quick and effect


Mizrahi, Janet.
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2010. 2010

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30
Electronic Book
 

Gaining influence in public relations the role of resistance in practice


Berger, Bruce K.
Mahwah, N.J. : Lawrence Erlbaum Publishers, 2006. 2006

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31
Electronic Book
 

Gender and public relations critical perspectives on voice, image, and identity



Oxfordshire, England ; New York : Routledge, c2014. 2014

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Electronic Book
 

The handbook of communication engagement



Hoboken, NJ : Wiley Blackwell, [2018] 2018

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Electronic Book
 

Having an impact on learning : the public relations professional and the principal


Wachel, Kelly, 1979- author.
Lanham, Maryland : Rowman & Littlefield, 2016. 2016

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34
Print Material
 

How to work a room : the ultimate guide to savvy socializing in person and online


RoAne, Susan, 1948-
New York : HarperCollins, 2005, c2000. 2005

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Print Material
 

Image marketing : using public perceptions to attain business objectives


Marconi, Joe.
Lincolnwood, Ill., USA : NTC Business Books ; Chicago, Ill. : American Marketing Association, c1996. 1996

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Electronic Book
 

Inbound PR : the PR agency's manual to transforming your business with inbound


Stareva, Iliyana, author.
Hoboken, New Jersey : Wiley, [2018] 2018

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Electronic Book
 

The indestructible brand : crisis management in the age of social media


Sharma, Venke, author.
Los Angeles, California : Sage, 2017. 2017

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Print Material
 

International communications strategy : developments in cross-cultural communications, PR and social


Cambie, Silvia.
London ; Philadelphia : Kogan Page, 2009. 2009

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39
Electronic Book
 

International public relations negotiating culture, identity, and power


Curtin, Patricia A. (Patricia Ann), 1955-
Thousand Oaks : SAGE Publications, c2007. 2007

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Electronic Book
 

Key concepts in public relations



Los Angeles, Calif. London [Eng.] : SAGE, 2009 (Boston, Mass. : Credo Reference, 2011.) 2011

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41
Electronic Book
 

Making it in public relations an insider's guide to career opportunities


Mogel, Leonard.
Mahwah, N.J. : Lawrence Erlbaum Associates, 2002. 2002

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Electronic Book
 

The marketing of rebellion insurgents, media, and international activism


Bob, Clifford, 1958-
Cambridge ; New York : Cambridge Ubiversity Press, 2005. 2005

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Print Material
 

The marketing of rebellion : insurgents, media, and international activism


Bob, Clifford, 1958-
Cambridge ; New York : Cambridge University Press, 2005. 2005

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Electronic Book
 

Marketingova komunikace a public relations : Vyklad pojmu a teorie oboru



[Prague, Czech Republic] : Karolinum, 2015. 2015

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Print Material
 

The mass communicators; public relations, public opinion, and mass media.


Steinberg, Charles Side, 1913-1978.
New York, Harper [1958] 1958

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Electronic Book
 

Networks in marketing



Thousand Oaks, CA : Sage Publications, c1996. 1996

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Electronic Book
 

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs,


Scott, David Meerman, author.
Hoboken, New Jersey : Wiley, 2015. 2015

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Electronic Book
 

Offentlichkeitsarbeit und ihre Strategien der Vertrauensforderung : Eine Analyse am Beispiel des ADA


Friese, Anika, author.
Hamburg, [Germany] : Diplomatica Verlag, 2017. 2017

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On deadline : managing media relations


Howard, Carole, 1945-
Prospect Heights, Ill. : Waveland Press, c2000. 2000

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50
Print Material
 

OneHourWiz : personal PR and making a name for yourself


Inches, Colleen.
[S.l.] : Aspatore Books, c2001. 2001

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