| Description |
1 videodisc : sd., col. ; 4 3/4 in. |
| System Details |
DVD. |
| Note |
Title from container. |
| Summary |
A collection of industrial shorts originally produced in the 1950s and 60s. Modern Magazine Magic takes a tour of the magazine publishing firm Curtis Publishing featuring artist Norman Rockwell painting a new cover for The Saturday Evening Post. It's Still Mighty Cheap Insurance zeroes in Havoline Motor Oil while the remaining five films promote the Humble Oil gas-station. |
| Contents |
Modern magazine magic (1956) -- It's still mighty cheap insurance (1954) -- 8 step service is 8 step selling -- Poor service -- 3 C's that sell! -- What to say to sell -- It's automatic. |
| Note |
Modern Magazine Magic (1956; color) not only reminds us that in pre-internet America, one of the best places to sell was in magazines, but takes us on a tour of Curtis Publishing, makers of such popular titles as Holiday, Jack and Jill, Ladies Home Journal, and The Saturday Evening Post. After we see how trees are turned into paper, we're given a behind-the-scenes tour showing editors, artists, models and photographers all busy creating magazine slickness. Did you know there was even a Braille edition of Jack and Jill? And what would a discussion of The Saturday Evening Post be without seeing artist NORMAN ROCKWELL painting a new cover! |
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It's Still Mighty Cheap Insurance (1954; color) zeroes in on the one kind of insurance all Americans once needed: Texaco's Advanced "Custom Made" Havoline Motor Oil. And this short explains exactly why it's especially needed for 1954's "stopping-and-starting" neighborhood-type of driving. |
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8 Step Service is 8 Step Selling (color) chronicles how Joe Baker goes from being a disappointing gas station attendant to one of the best once he embraces Humble Oil's "8-Step Service." |
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Poor Service (color) is another Humble Oil gas-station short that hits the same points as above but this time focuses first on a dimwit doing absolutely everything wrong. Fast and funny, he's almost inspirational. Unfortunately, he's immediately followed by a service attendant showing us how to do everything right, and he's just no fun at all. |
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3 C's That Sell! (color) keeps us at yet another Humble Oil gas station in order to show the station attendants among us what to do with a car battery: "Check, Charge, and Capacitest!" Capaci-what?! Something to do with a battery water servicer, a hydrometer, a 12-70-and-higher gravity type, states of charge, thermostats, excessive sparking, and -- Good lord! You'll need a PhD in rocket science to follow this one. |
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What to Say to Sell (color) and It's Automatic (color) once again try to indoctrinate the Humble Oil gas station attendant -- or "Humble Drive-Way Salesman" -- into becoming a one-man sales machine. |
| Subject |
United States -- Civilization -- 1945-
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United States -- Social life and customs -- 20th century.
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Popular culture -- United States -- 20th century.
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Curtis Publishing Company.
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Publishers and publishing -- Pennsylvania -- Philadelphia.
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Automobiles -- Lubrication.
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Service stations -- United States.
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Service stations -- United States -- Employees.
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Selling -- Psychological aspects.
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| Added Author |
Rockwell, Norman, 1894-1978.
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Humble Oil and Refining Company (Incorporated in Del.)
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Something Weird Video (Firm)
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| Added Title |
Lifestyles USA. Vol. 38 |
| Music No. |
37279 Something Weird Video |
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