Includes bibliographical references (p. 281-284) and index.
Contents
pt. 1. Newspaper publishing -- Editorial -- Writer -- Photography and design -- Production and circulation -- Advertising and marketing -- New media departments -- Research and education -- Management -- pt. 2. Magazine publishing -- Editorial -- Writer -- Photography -- Production, design, and art -- Marketing and public relations -- Advertising and sales -- Management -- pt. 3. Book publishing -- Editorial -- Author -- Production -- Marketing and sales -- Management -- Distribution -- Related professions.
