Focusing on the images and myths -- Shattering the myths: life in Japan -- The images of tatemae -- What is quality? -- The "magic words" of the deming management method -- More "Magic words" of quality -- Is there a guality gap? -- Myth 1: Japanese companies are more advanced technologically -- Myth 2: Foreign products don't sell in Japan because of their poor quality -- Myth 3: Japanese consumers are the smartest in the world -- Myth 4: Japanese companies listen to and are responsive to consumers -- Myth 5: Japanese companies practice quality management methods --
Myth 6: theJapanese educational system is responsible for workers producing high-quality products -- Myth 7: Japanese workers produce higher-quality products because their companies treat them better -- Myth 8: Japanese productivity is higher than U.S. productivity -- Myth 9: Japan has embraced quality principles that were rejected in other countries -- Myth 10: quality is a result of the discipline of Japanese workers -- The mechanisms of Tatemae.
