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Print Material
Author Ingram, Andrew.

Title An advertiser's guide to better radio advertising : tune in to the power of the brand conversation medium / Andrew Ingram and Mark Barber.

Imprint Hoboken : Wiley, c2005.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  659.1420942 In4a 2005    ---  Available
Description xvi, 216 p. : ill. ; 23 cm.
Bibliography Includes bibliographical references (p. [205]) and index.
Contents The case for change -- The scale of the medium -- The 'true' radio context -- The need for a different approach -- Harnessing the true power of radio -- What is advanced level creativity? -- Best practice radio process for creating better radio -- Measuring radio's effect -- Thinking about radio as "new media" -- The new challenges facing brand communications -- Radio's role in emerging brand thinking -- The seven-step guide to better radio advertising -- The seven step guide to advanced level radio advertising.
Subject Radio advertising -- Great Britain.
Radio broadcasting -- Great Britain.
Capital (Radio Station : London, England) -- History.
LBC (Radio Station : London, England) -- History.
Added Author Barber, Mark.
ISBN 0470012927 (pbk. : alk. paper)

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